Digital marketing is the promotion of brands, products, or services using internet-connected technologies—such as websites, search engines, social media, and mobile apps—to connect with customers, increase brand visibility, and drive sales. It allows businesses to target specific audiences, analyze campaign performance in real-time, and engage users through personalized, data-driven strategies. It leverages a range of tactics including search engine optimization (SEO), paid advertising, social media marketing, content marketing, and email marketing to reach and engage target audiences across a range of channels.
